In recent years, we've seen virtually no support given female bodybuilding by the federations, the officials or (taking their cue from the powers-that-be) the physique magazines. Sponsors have been discouraged from putting up money for female bodybuilding contests.
The emphasis on figure competition has helped convince many FBBs to switch categories, thinking that somehow slimming down and losing muscle would turn them into fitness supermodels. That hasn't worked for any of them. Since there is nothing you can do to change your basic body-type and proportions, figure is the most genetically demanding of all three types of female physique competition - and genetically-gifted bodybuilders with their compact bodies and fully-shaped muscles need not apply.
The federations may have also have made somewhat of a miscalculation where figure competition is concerned. While the competitors are no doubt beautiful and attractive, they do not generally create the kind of long-term fan appeal that you find with female bodybuilders.
The top women in bodybuilding have far more dedicated, long-term fans than do women in fitness or figure. Fans who will spend money to buy tickets, signed photos and magazines in which they are featured. There are a few non-bodybuilding competitors who achieve great popularity - Monica Brant and Timea Majorova, for example - but it is common to be at an Expo and see crowds paying relatively little attention to figure champions like Davana Medina and Jenny Lynn (two of my favorites).




